German automaker Volkswagen won’t be altering the identify of its U.S. operations to Voltswagen of America in any case.
The information, which appeared to leak out on its U.S. media website Monday and was formally introduced in a press launch Tuesday, was a part of an elaborate April Fools’ Day joke, the corporate confirmed in a press release later Tuesday.
“The renaming was designed to be an announcement within the spirit of April Idiot’s Day, highlighting the launch of the all-electric ID.4 SUV,” mentioned Mike Tolbert, VW’s U.S.spokesman, in an emailed assertion.
The corporate is anticipated to subject a follow-up announcement explaining the advertising technique by Wednesday morning, an individual conversant in the plans mentioned.
The Wall Road Journal reported the prank earlier Tuesday, citing a Volkswagen spokesman in Wolfsburg.
An unfinished model of the preliminary press launch went out briefly on VW’s U.S. media newsroom web site Monday morning earlier than it was taken down. Media retailers, together with CNBC, reported it as information after it was confirmed by unnamed sources inside the firm, who apparently lied to a number of reporters.
The discharge mentioned the identify change is anticipated to take impact in Could and known as the change a “public declaration of the corporate’s future-forward funding in e-mobility.” It mentioned Voltswagen can be positioned as an exterior badge on all EV fashions, with gasoline automobiles having the corporate’s iconic VW emblem solely.