Rachel Maddow drew a report 3.7 million viewers as she completed the primary quarter of 2021 dominating Fox Information and ending #1.
By way of a press launch from MSNBC as supplied to PoliticusUSA:
“The Rachel Maddow Present” at 9 pm dominated cable information closing out the quarter at #1 for the first time since 1Q19 with a report 3.7M complete viewers (vs. CNN’s 2.2M and FOX Information’ 3M). “Maddow” completed because the #2 program in all of cable tv amongst complete viewers forward of FOX Information’ “Tucker Carlson Tonight.” “Maddow” beat the CNN lineup at 9 pm for the forty sixth straight quarter amongst complete viewers. In comparison with 1Q20, “Maddow” grew scores by +19% whereas FOX Information misplaced -30%. In A25-54, “Maddow” scored its greatest score since 1Q18 with 619K viewers topping FOX Information (vs. CNN’s 566K and FOX Information’ 485K). “Maddow” grew its A25-54 viewers by +14% over 1Q20 whereas FOX Information misplaced -36%.
At a time when company media is struggling after years of pandering to Donald Trump, Rachel Maddow and MSNBC are flourishing. One of many largest adjustments at MSNBC is that the community’s hosts, reporters, and company look extra like their viewers. Pleasure Reid has been primary in her timeslot over the primary quarter of 2021, and there was a noticeable shift on different MSNBC exhibits as effectively towards extra illustration.
Fox Information has been whittled right down to its oldest, whitest, male core. it’s nonetheless hemorrhaging younger viewers because the long-term demographic points at Fox Information almost identically mirror the Republican Celebration.
Rachel Maddow is getting the success that she and her workers deserve after years and years of laborious work.
Republicans are nonetheless flocking to the Fox bubble, however the majority of cable information viewers are tuned into Rachel Maddow and MSNBC.
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Mr. Easley is the founder/managing editor, who’s White Home Press Pool, and a Congressional correspondent for PoliticusUSA. Jason has a Bachelor’s Diploma in Political Science. His graduate work centered on public coverage, with a specialization in social reform actions.
Awards and Skilled Memberships
Member of the Society of Skilled Journalists and The American Political Science Affiliation