Posted on: June 10, 2021 Posted by: Betty Lee Comments: 0


This picture, taken in March 2019, exhibits Apple’s headquarters in Cupertino, California.

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Apple has employed Ulrich Kranz, a former senior government at BMW who centered on electrical vehicles, Apple confirmed to CNBC’s Phil LeBeau on Thursday.

The rent is the most recent signal that Apple is critical about constructing an electrical automobile to compete with automakers similar to Tesla.

Hyundai mentioned earlier this 12 months it was in talks with Apple to fabricate its automobile earlier than strolling its feedback again and confirming it was not in discussions. Apple’s automobile undertaking has been restructured a number of instances, most lately in early 2019.

Apple has by no means confirmed it’s constructing a automobile however has employed expertise from the automotive trade and examined self-driving software program in California. In 2018, Apple employed Doug Subject from Tesla, who labored on Tesla’s Mannequin 3. With its experience in provide chains, battery know-how, and consumer expertise, Apple would symbolize a significant competitor to current automakers if it ever releases a automobile.

Apple didn’t say whether or not Kranz will work on Apple’s automobile undertaking, which is named Particular Initiatives Group or SPG. However Kranz has in depth expertise constructing groups centered on electrical vehicles.

Earlier than becoming a member of Apple, Kranz was a co-founder of Canoo, which is engaged on a self-driving electrical automobile. At BMW, he led the corporate’s electrical automobile improvement program, which resulted within the electrical i3 automobile and a hybrid sports activities automobile known as the i8, in response to Bloomberg, which first reported the rent.



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