The catwalks of Paris and Milan are brimming with the world”s most well-known names. The hallmark of -Russia Trend Week, happening in Moscow from 19-24 April, is the abundance of younger expertise.
This yr, designers from 20 nations got here to the Russian capital, together with manufacturers from South Korea, Mexico, the UK or Nigeria.
“We’ve made Moscow a hub for cheaper designer manufacturers which might be fascinating of their identification, create uncommon trend, fascinating content material and have nice potential,” Alexander Shumsky, president of the Nationwide Trend Chamber, informed Euronews.
In response to Shumsky, it’s the new names that make Russia Trend Week fascinating. In the meantime, every nation, when organising a trend week, goals to focus on native expertise. We’ve chosen for you 4 of probably the most fascinating and strange Russian designers.
Sasha Gapanovich: ‘Layers are the idea of my garments’
Who says winter garments can’t be modern? Sasha Gapanovich’s garments have a nostalgic, classic really feel and Russian motifs. The model’s designer loves to combine colors, prints, giant shapes and volumes.
Alexandra Gapanovich, designer: “I’m initially from Murmansk and my model is from the far north. I stay there and have been doing it for about 20 years. My model has existed since 2012, nevertheless it was reborn solely two years in the past. Throughout the pandemic, I had a rethinking of my idea. I explored myself extra deeply as a designer and, in consequence, made this assortment.
“The idea of my garments is layering as a result of we’re in a local weather the place it is extremely chilly and you may have many garments on. I’ve very heat jumpers and tights beneath my attire. That is as a result of place the place I used to be born.”
Gerda Irene: ‘My garments haven’t any gender’
Gerda Irene, the younger model of Muscovite Irina Gerda, combines classic and modernity. “UGLY riot” – the creators of the model name themselves.
The gathering proven at Russia Trend Week in Moscow was impressed by Renaissance artwork and the 60s.
Irina Gerda, designer of Gerda Irene: “I’m self-taught. I’ve been stitching solely with my arms for a yr and a half watching varied movies and masterclasses. Then I bought seen by Trend For All Basis in New York.
“We work with vintage supplies. I am re-stitching classic issues, carpets. I additionally work with recycled plastic luggage that I exploit to make hats.
“My garments are completely for everybody. They haven’t any gender and I like that. The individuals who put on them perceive their duty to take care of our planet.
“I am very involved about environmental points. I would like folks to take duty for the setting. I’m in opposition to quick trend. My assortment is one-of-a-kind, I solely produce twenty-one seems. We by no means repeat ourselves, so folks admire garments extra and do not muddle up the world. We’ve a girl in our staff who makes the material completely by hand. It is extra eco-friendly.”
o5o: ‘Connecting modernity and historical past, I create the longer term’
The Russian model o5o was based in 2016. Designer Maria Savvina, 31, from Yakutsk, says she is impressed by conventional Yakut garments to create items “which might be neither previous nor current, but additionally not future”.
Savvina’s work explores environmental points and inclusivity. For MBFW, the designer created a group with parts of zero waste and upcycling.
Maria Savvina, designer o5o: “The gathering I’m displaying at Mercedez-Benz interprets from Yakutian as ‘garbage’, ‘junk’. It’s in the beginning nostalgia for the 2000s. Garments as artwork. I took objects from the 2000s that had been mendacity in storage and recycled them into new issues. By combining modernity and historical past, I’m making a future. There is a sense of nostalgia for one thing that by no means was. Some parts are acquainted to you, however you do not understand them as acquainted issues. They’re nonetheless new.
“On this present, my fashions are completely queer folks. My model is inclusive. I attempt to decide on completely different fashions, no matter gender, bodily attributes, seems, background. I do not rely solely on Yakut silhouettes, however I at all times weave them into my garments, as that is my background, my homeland, the place the place I grew up. With my garments, I attempt to convey some form of that means.
“My items are one-off and distinctive. Virtually every thing I make myself. My model is me. It has at all times bothered me that the style business is the second most polluting on this planet. It is inconceivable to show a blind eye to that. I’ve tried to determine how can I ensure that after me, after my manufacturing, there’s as little trash as doable? It is a problem for me: how can I make garments which might be stunning, however, to illustrate, use the remnants of clothes protrusions as ornamental parts?
1377: ‘Males’s garments do not distract from the individual’
The model’s creator, Volgograd resident Alexandra Zhurina, says she got here into the style world about 30 years in the past, however solely in the course of the disaster attributable to the pandemic was she capable of rethink her work and create a profitable menswear model.
The generator for the ‘0.10’ assortment proven at Russia Trend Week was the Soviet avant-garde of the Nineteen Twenties and 30s.
Alexandra Zhurina, designer of 1377: “My formation, my character formation, my habits of consumption, my angle in direction of garments had been shaped within the Eighties. Again then, there was nothing whole. Folks had been simply strolling round in the identical garments. I bear in mind this nightmare. That is once I determined to grow to be a black sheep.
“And now everyone attire the identical and I do not prefer it. Everyone seems to be so particular person that you simply need to stand out from the group. I make males’s garments as a result of they’re extra strict and don’t detract from the person.
“My assortment for Mercedes-Benz Trend Week was impressed by Suprematism. The garments are energising. It isn’t only a jacket, however a jacket with an inventive sense.”